---
title: "Case studies | Futuriza"
description: "See how Farm Rio, Hering, Luiza Barcelos, Lez a Lez, Acostamento, Brandili, By Gus and Optimist use Futuriza to produce fashion content with AI faster and at lower cost."
last_updated: "2026-09-02"
canonical_url: "https://futuriza.io/en/cases"
lang: "en"
---

# Case studies | Futuriza

> See how Farm Rio, Hering, Luiza Barcelos, Lez a Lez, Acostamento, Brandili, By Gus and Optimist use Futuriza to produce fashion content with AI faster and at lower cost.

See how leading fashion brands use Futuriza to get impressive content and experiences faster and cheaper.

- **Farm Rio**: [See how Farm Rio revolutionized their content production with Futuriza](https://futuriza.io/en/cases/farm-rio)
  We helped Farm Rio accelerate their product launch process and improve engagement in national and global e-commerce through orbital videos, while also expanding the volume of photos for each product using the power of AI.
- **Hering**: [How Hering optimized their production with AI Photoshooting](https://futuriza.io/en/cases/hering)
  Hering reduced the number of photos needed in traditional photoshoots for still images, generating all additional views with Futuriza's AI Photoshooting solution.
- **Luiza Barcelos**: [Luiza Barcelos boosts retention and conversion with Video Commerce](https://futuriza.io/en/cases/luiza-barcelos)
  With the Video Commerce plugin, Luiza Barcelos increased retention time on e-commerce product pages, showing explainer videos with the same dynamism and engagement as social media, including on their own app.
- **Lez a Lez**: [Lez a Lez innovates with virtual models and AI Photoshooting](https://futuriza.io/en/cases/lez-a-lez)
  We expanded Lez a Lez's visual coverage of collections with exclusive virtual models, generating all product color variants and enhancing digital presentation.
- **Acostamento**: [Acostamento expands visual coverage and boosts conversion with AI Photoshooting](https://futuriza.io/en/cases/acostamento)
  With Futuriza, Acostamento's catalogs no longer depend on sample garments and now feature lookbook images of variations that were previously represented only by color swatches. Another highlight was the use of exclusive virtual models that provided lookbook visual coverage across the entire catalog, which was previously not feasible.
- **Brandili**: [Brandili reduces sample garment costs by 70% with AI Photoshooting](https://futuriza.io/en/cases/brandili)
  We helped Brandili reduce costs related to sample garment production for catalog creation. With Futuriza, printed catalogs featured ultra-high-quality photos with impressive realism, showcasing products on virtual models with files delivered in 4K, ready for print standards.
- **By Gus**: [By Gus cuts costs by 70% with Futuriza's generative photography](https://futuriza.io/en/cases/by-gus)
  By Gus drastically reduced costs with Futuriza's generative photography: sample garments, stills, lookbooks, and campaigns were produced at just one-third the cost of traditional photoshoots. Catalogs gained exceptional quality photos with stunning realism and products presented on virtual models indistinguishable from real ones.
- **Optimist**: [Optimist triples retention and boosts conversion by 36% with AI Photoshooting](https://futuriza.io/en/cases/optimist)
  We helped Optimist replace simple still photos with lookbook photos featuring virtual models aligned with the brand identity, along with scenography standardization bringing more harmonious compositions to the e-commerce that instantly increased retention and sales conversion.

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