By Gus
By Gus cuts costs by 70% with Futuriza's generative photography
By Gus drastically reduced costs with Futuriza's generative photography: sample garments, stills, lookbooks, and campaigns were produced at just one-third the cost of traditional photoshoots. Catalogs gained exceptional quality photos with stunning realism and products presented on virtual models indistinguishable from real ones.
Results
- 70% Less
- in photoshoot costs
What changed
- Greater Visual coverage across collections
Products used
- AI Photoshooting
Services used
All servicesModels
A virtual model that belongs only to your brand, trained by AI from reference images and your brand book guidelines.
View serviceLookbook
AI-generated photos with a posing model, standardized set design and lighting, made to show drape, texture and what...
View serviceStill
Still photography for fashion e-commerce, with AI workflows calibrated garment by garment.
View serviceCampaign
High-impact fashion campaigns without a physical production. We start from an in-depth creative brief and build set...
View serviceRecolor
One photo, and the whole color range comes out ready. Our AI generates faithful variations for apparel at scale...
View service