---
title: "By Gus cuts costs by 70% with Futuriza's generative photography | Futuriza case study"
description: "By Gus drastically reduced costs with Futuriza's generative photography: sample garments, stills, lookbooks, and campaigns were produced at just one-third..."
last_updated: "2026-09-02"
canonical_url: "https://futuriza.io/en/cases/by-gus"
lang: "en"
---

# By Gus cuts costs by 70% with Futuriza's generative photography | Futuriza case study

> By Gus drastically reduced costs with Futuriza's generative photography: sample garments, stills, lookbooks, and campaigns were produced at just one-third...

**Brand:** By Gus

By Gus drastically reduced costs with Futuriza's generative photography: sample garments, stills, lookbooks, and campaigns were produced at just one-third the cost of traditional photoshoots. Catalogs gained exceptional quality photos with stunning realism and products presented on virtual models indistinguishable from real ones.

## Results

- **70% Less** in photoshoot costs

## What changed

- **Greater** Visual coverage across collections

## Products used

- AI Photoshooting

## Services used

- [Models](https://futuriza.io/en/services/virtual-models)
- [Lookbook](https://futuriza.io/en/services/lookbook)
- [Still](https://futuriza.io/en/services/flat-lay)
- [Campaign](https://futuriza.io/en/services/campaign)
- [Recolor](https://futuriza.io/en/services/recolor)

## Sitemap

- [Home](https://futuriza.io/en)
- [Services](https://futuriza.io/en/services)
- [Case studies](https://futuriza.io/en/cases)
- [About Futuriza](https://futuriza.io/en/about)
- [Frequently asked questions](https://futuriza.io/en/faq)
- [Glossary](https://futuriza.io/en/glossary)
- [Blog](https://futuriza.io/en/blog)
- [Contact](https://futuriza.io/en/contact)
- [Work with Us](https://futuriza.io/en/work)
- [sitemap.md](https://futuriza.io/sitemap.md)
- [llms.txt](https://futuriza.io/llms.txt)

pt-BR: https://futuriza.io/pt · es: https://futuriza.io/es