Optimist

Optimist triples retention and boosts conversion by 36% with AI Photoshooting

We helped Optimist replace simple still photos with lookbook photos featuring virtual models aligned with the brand identity, along with scenography standardization bringing more harmonious compositions to the e-commerce that instantly increased retention and sales conversion.

AI-generated product photos by Futuriza for Optimist

Results

3x
more retention on product pages
+36%
in e-commerce conversion rate

Products used

  • AI Photoshooting

Services used

All services

Models

A virtual model that belongs only to your brand, trained by AI from reference images and your brand book guidelines.

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Lookbook

AI-generated photos with a posing model, standardized set design and lighting, made to show drape, texture and what...

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Developed by CREATED