---
title: "Frequently asked questions | Futuriza"
description: "Answers about Futuriza's AI services for fashion brands: photos, videos, virtual try-on, video commerce, client results and how to hire."
last_updated: "2026-09-02"
canonical_url: "https://futuriza.io/en/faq"
lang: "en"
---

# Frequently asked questions | Futuriza

> Answers about Futuriza's AI services for fashion brands: photos, videos, virtual try-on, video commerce, client results and how to hire.

What Futuriza does, how AI image generation works, what results clients achieved and how to hire.

### What is Futuriza?

Futuriza is a Brazilian fashion tech company with offices in Vitória (ES), Joinville (SC) and Satellite Beach (Florida, USA). It uses artificial intelligence to generate fashion product photos and videos and offers plug and play e-commerce modules such as virtual try-on and video commerce.

### Which services does Futuriza offer?

AI photos (virtual models, sketch to image, still, lookbook, campaign, digital twins, recolor and pose variations), short videos (model posing, 360° video and social media) and plug and play e-commerce modules (virtual try-on and video commerce).

### How does AI photo generation work?

Starting from a still photo of the garment, a sketch or a 3D model, AI workflows calibrated by the Futuriza team generate lookbook, campaign and still images, plus color and pose variations, using exclusive virtual models or digital twins of real models.

### Do the generated images look real?

Yes. Deliveries are photorealistic and follow the brief approved by the brand. Each delivery includes up to 3 rounds of adjustments at no extra cost whenever the material does not match the brief.

### Which brands use Futuriza?

Farm Rio, Hering, Arezzo, Animale, Luiza Barcelos, Lez a Lez, Brandili, Acostamento, By Gus and Optimist are among the fashion brands already using Futuriza.

### What results have clients achieved?

Luiza Barcelos recorded 46% more conversion and up to 5x more time on the product page. Optimist saw 36% more conversion and 3x more retention. Brandili and By Gus cut sample and photoshoot costs by 70%. Acostamento increased conversion by 17%.

### What is the virtual try-on?

A plug and play e-commerce module: the shopper uploads a photo and instantly sees the product on themselves, in any pose. It works on any e-commerce platform.

### What is video commerce?

A tool that shows explanatory product videos, in the format of social media, inside the product page and the brand's own app, increasing time on page and conversion.

### Does Futuriza work with brands outside Brazil?

Yes. Futuriza operates in the United States and serves brands in Portuguese, English and Spanish.

### How do I hire Futuriza?

Through the Start Now button on the site or via WhatsApp. Services are offered by subscription or by credits, according to the proposal.

## Sitemap

- [Home](https://futuriza.io/en)
- [Services](https://futuriza.io/en/services)
- [Case studies](https://futuriza.io/en/cases)
- [About Futuriza](https://futuriza.io/en/about)
- [Frequently asked questions](https://futuriza.io/en/faq)
- [Glossary](https://futuriza.io/en/glossary)
- [Blog](https://futuriza.io/en/blog)
- [Contact](https://futuriza.io/en/contact)
- [Work with Us](https://futuriza.io/en/work)
- [sitemap.md](https://futuriza.io/sitemap.md)
- [llms.txt](https://futuriza.io/llms.txt)

pt-BR: https://futuriza.io/pt · es: https://futuriza.io/es